Journal of Electoral Studies

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Media Perceptions, Media-Related Behaviors and Political Consequences: The Role of Media in the Political Socialization of College Students in Taiwan
Ching-Ching Chang
2002 / 11Volume 29, No.2

Abstract

This study used a national survey of college students in Taiwan to examine the relationship between media perceptions, media behaviors and political consequences, including political participation and internal political efficacy. Findings of this study indicated that college students' perceptions of media utility determines their media use, which in turn affects their political participation and internal political efficacy. Furthermore, college students' media self-efficacy leads to media participation, which further determines their political participation and internal political efficacy.

Keywords

Media utility perception

Media efficacy

Media use

Media participation

Internal political efficacy

Political participation