Recent political protests led by young people in Taiwan appear to reflect a strong sense of attachment to their identity as Taiwanese. Employing survey data collected for the 2016 presidential election, this study confirms that Taiwanese identity continues to grow among the island citizens, particularly among the younger generations. While identity exerts a powerful effect on how people vote, there is also a visible generational gap. Members of the younger generations are less likely to be affected by their Taiwanese identity than older ones.