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- Why Do Women Vote for Ma? The Gender Gap in the 2008 Presidential Election
- Wang-Ying Yang and Pei-Ting Lin
- 2010 / 05Volume 29, No.2
Abstract
- The Types of Independent Voters and Their Voting Behavior: Some Observations from Taiwan' 2008 Presidential Election
- Jong-Tian Wang
- 2010 / 11Volume 29, No.2
Abstract
- A Study of Negative Identification against a Specific Party in Taiwan
- Shu-Mei Chuang and Yung-Tai Hung
- 2011 / 11Volume 29, No.2
Abstract
- Cross-Pressures, Opinion Expression, and Party Identification: Lessons of the 2008 Legislative Yuan Elections in Taiwan
- Tzu-Ping Liu, Chung-Li Wu, and Shih-Chan Dai
- 2012 / 11Volume 29, No.2
Abstract
- Cross-Strait Economic Openness, Identity, and Vote Choice: An Analysis of the 2008 and 2012 Presidential Elections
- Chin-En Wu and Yi-Tzu Lin
- 2013 / 11Volume 29, No.2
Abstract
- Do Women Transfer Their Votes to Tsai? The Change of Gender Gap from 2008 to 2012 Presidential Election
- Wan-Ying Yang and Pei-Ting Lin
- 2013 / 11Volume 29, No.2
Abstract
- Egoism or Altruism: Citizens' Attitude toward Redistribution in the 2012 Presidential Election
- Alex C. H. Chang
- 2014 / 11Volume 29, No.2
Abstract
- Party Image and Indigenous Voting Choice: A Case Study of the 2016 Presidential Election
- Cheng-hao Pao
- 2017 / 05Volume 29, No.2
Abstract
Due to inherent difficulties of minority surveys, our understanding of indigenous election politics largely depends on qualitative studies. However, such studies usually lead to contradictory results because of different cases or interviewees. It is hard to develop a general explanation. This paper, as the very first one to study the relationship between party image and indigenous voting choice by implementing a quantitative method in Taiwan, can improve our understanding of indigenous voting behavior and lay a foundation for future relevant studies.
The research results indicate that indigenous voting choice is influenced by party image. Party image affects voting choice significantly. Even under the condition of controlling party identification, the influence of party image on voting choice is still significant. In other words, party image is differs from party identification conceptually but both affect voting choice. This study found that when the direction of party image is the same as party identification, voting choice tends to be consistent with party image and party identification. However, for political neutrals, due to the fact that the DPP’s party image is “making progress, changing the status quo, and offering more opportunities to young people,” which is more attractive than the KMT’s party “conservative” image, they tend to vote DPP.
- Generational Difference of Taiwan Identity —the Effects on Vote Choice in the 2016 Presidential Election
- Pei-ting Lin, Su-feng Cheng, and T.Y. Wang
- 2020 / 05Volume 29, No.2
Abstract
Recent political protests led by young people in Taiwan appear to reflect a strong sense of attachment to their identity as Taiwanese. Employing survey data collected for the 2016 presidential election, this study confirms that Taiwanese identity continues to grow among the island citizens, particularly among the younger generations. While identity exerts a powerful effect on how people vote, there is also a visible generational gap. Members of the younger generations are less likely to be affected by their Taiwanese identity than older ones.