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Abstract
This paper examines the importance of candidate images and candidate's ability in dealing with national issues in presidential elections of 1996 by using survey research data of Election Study Center at National Chengchi University. The results indicated that the incumbent President Lee Teng-hui was ranked the highest among four presidential candidates in terms of voters assessment of candidate personal qualities and candidate's ability to deal with national problems. Lee Teng-hui complex was the most important factor in determining voter's evaluation of candidates' personal qualities and ability in dealing with national issues, except for Peng Ming-min. But Lee Teng-hui complex has no direct influence on vote-choice, it only translated indirect influence through candidate images. Candidate images turned out to be the most important factor in deciding presidential election result. Attitude toward parties and party preferences ranked the next, except Chen Li-an, who was an indepen-dent candidate with no party support.
Abstract
This paper wants to know who is Lee's votary and examines the importance of candidate image, party identity, candidate's ability in the presidential election of 1996.The result indicated that Lee's main votaries are older, low school record and live in rural. Furthermore, candidate image turned out to be the most import ant factor in determining vote-choice. Party identity and candidate's ability ranked the next. In the Logit Model, Category of candidate images inclined to Lee Teng-hui and candidate images inclined to Lin Yang-kang had the most prominent contribution. Category of party identity trend to KMT and party identity trend to NP ranked the next. The result accord with social fact that voters of NP have strong anti-Lee complex, otherwise some DPP's followers have Lee Teng-hui complex.
Abstract
Two major parties in Taiwan,KMT and DPP,have implementedpublic opinion survey as the formal mechanism for their candidate selections.The employment of public opinion survey in the process of candidate selection is based on two hypotheses:(1)the usage of opinion surveymay narrow down the gap between the”party will”and the”public opinion”,(2)the usage of opinion survey may reduce the influence of”nominalparty members”.This paper examines the candidate selection process ofDPP in 1998 Legislative Yuan Election,and demonstrates that none ofthe hypotheses above are true.Moreover,when the public opinion surveywas applied for the candidate selection,the most important function ofthe political party will be shrunk.
