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Abstract

Two major parties in Taiwan,KMT and DPP,have implementedpublic opinion survey as the formal mechanism for their candidate selections.The employment of public opinion survey in the process of candidate selection is based on two hypotheses:(1)the usage of opinion surveymay narrow down the gap between the”party will”and the”public opinion”,(2)the usage of opinion survey may reduce the influence of”nominalparty members”.This paper examines the candidate selection process ofDPP in 1998 Legislative Yuan Election,and demonstrates that none ofthe hypotheses above are true.Moreover,when the public opinion surveywas applied for the candidate selection,the most important function ofthe political party will be shrunk.

Keywords

Independent Voters
Party Identification
Political Involvement
The Degree of Media Exposion
Political Knowledge
Political Trust
The Perspection of the Value of Democracy
Candidate Image
Party Image
Pol

Abstract

Taiwan's party system has experienced dramatic change since the 2000 presidential election. The linkage between the electorate and political parties has also been reshuffled. Based on face-to-face interview data and focus group interview data, this article intends to explore voter's party identification and party image after the 2000 election. These data indicate that plural majority of the electorate have identified themselves with the Democratic Progressive Party. There are also different social bases among the three major parties. Secondly, the contents of party image among the electorate are multifaceted. They include both positive and negative attitudes toward the parties' past performance and future expectation. Furthermore, the electorates' party image is affected by their own partisanship. Lastly, this article confirms the utilities of combining face- to-face interview and focus group interview in the study of crucial concepts in political science.

Keywords

Party identification
Party image
Face-to-face interview
Focus group interview

Abstract

The concept and measurement of party identification have been an played an important role on explaining voting behavior in Taiwan's election studies, and it also helped to accumulate numerous research. However, it is arguable to apply this concept to explain the one-party dominant system before the 1980s and multiple party system after the 1980s in Taiwan, because whether voters can formulate "stable" identification toward a party as this concept was define in the United States needs ti be explored. therefore, we can find different variants, i. e. , party identification, partisan preference, party support, partisan orientation, partisanship, and party membership, when schlars tried to apply this construct to explain people's voting behavior, but which one is better to fit in Taiwan's electoral politics remained to be sorted out. In this study, we wmploy focus group research to explore voter' parties in people's mind. We demonstrate what people think about political parties and we believe this might be a better way to clarify the concept of party identification and improve its application in the electorral studies in Taiwan.

Keywords

party identification
partisan preference
party image
focus group

Abstract

Due to inherent difficulties of minority surveys, our understanding of indigenous election politics largely depends on qualitative studies. However, such studies usually lead to contradictory results because of different cases or interviewees. It is hard to develop a general explanation. This paper, as the very first one to study the relationship between party image and indigenous voting choice by implementing a quantitative method in Taiwan, can improve our understanding of indigenous voting behavior and lay a foundation for future relevant studies.
The research results indicate that indigenous voting choice is influenced by party image. Party image affects voting choice significantly. Even under the condition of controlling party identification, the influence of party image on voting choice is still significant. In other words, party image is differs from party identification conceptually but both affect voting choice. This study found that when the direction of party image is the same as party identification, voting choice tends to be consistent with party image and party identification. However, for political neutrals, due to the fact that the DPP’s party image is “making progress, changing the status quo, and offering more opportunities to young people,” which is more attractive than the KMT’s party “conservative” image, they tend to vote DPP.

Keywords

indigenous voter
party image
party identification
voting choice