Journal of Electoral Studies

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Case Study of Campaign Strategies: the DPP's Campaign Strategies in the 1998 Election for Legislator in the South District of Taipei City
Ching-Hsin Yu
1999 / 11Volume 29, No.2

Abstract

This is a case study of examining the DPP's campaign strategies in the 1998 elections for Legislator in the South District of Taipei City. In the 1998 election, the DPP continued to use the strategies of implementing ”united campaign” and ”allocation of vote” which were effective in the 1995 election. However, the strategies failed in the 1998 election. In addition to the inherent difficulties of ”united campaign” and ”allocation of vote”, some new developments also accounted for this failure, including the change of candidates, the existence of intra-party competition, the unwillingness of the electorate to follow the direction of vote allocation, and opponents' effective campaign strategies. The purpose of this study is not only to unveil and evaluate the peculiar electoral strategy under the SNTV, but also try to conduct a case study based on related disciplines which will be certainly contributive to the theories of campaign process.

Keywords

case study

campaign process

campaign strategies

united campaign

vote equalization

The Effectiveness of Vote-Equalizing Strategies - A Case Study on Vote-Equalizing Strategies Used by the DPP in the Fifth Legisiative Election in the North District of Kaohsiung City
Wen-Chun Chen and Chi-Cheng Huang
2004 / 11Volume 29, No.2

Abstract

In the Fifth Legislative Election in 2001, the Democratic Progressie Party (DPP) employed the vote-equalizing strategies in the Northern District of Kaohsiung. In the past, the DPP had used similar strategies only in Taipei, therefore whether this attempt in Kaohsiung would be successful was closely observed.
this study, based on the aggregate data analysis, shows that from the perspective of candidates seeking to renew their office, the effective of election districts, but less effective in other districts. The key factor, as the survey data analysis shows, that the DPP was able to win all three seats lies in the strong sense of party identification and sufficient campaign information. Lastly, the fact that both the KMT and the PFP had nominated too many candidates, caused the third DPP candidate Chu Shing -yu, to be elected.

Keywords

campaign strategies

effectiveness of vote-equalizing strategies

aggregate data analysis

survey data analysis