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Abstract

This is a case study of examining the DPP's campaign strategies in the 1998 elections for Legislator in the South District of Taipei City. In the 1998 election, the DPP continued to use the strategies of implementing ”united campaign” and ”allocation of vote” which were effective in the 1995 election. However, the strategies failed in the 1998 election. In addition to the inherent difficulties of ”united campaign” and ”allocation of vote”, some new developments also accounted for this failure, including the change of candidates, the existence of intra-party competition, the unwillingness of the electorate to follow the direction of vote allocation, and opponents' effective campaign strategies. The purpose of this study is not only to unveil and evaluate the peculiar electoral strategy under the SNTV, but also try to conduct a case study based on related disciplines which will be certainly contributive to the theories of campaign process.

Abstract

This research is focused on the relationship between the disparitiesof urban-suburb development and political factions in TaipeiCounty.We hypothesize that the more urbanization of a town or avillage,the more political influence of a local faction in it.We usealmost all the avaliable indicators to measure the urbanization,which is the independent variable of this research.And,we calculatethe vote rate of every local political faction in 1998 TaipeiCounty Councilman election and Town Mayor election,as the indicesof their political influence,which is the dependent variable ofthis work.The finding of this research will be useful to systematizethe modeling of Taiwan local faction analysis.