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Abstract
This research examines how TV reported the campaign and the candidates during Taiwan's first-ever presidential election in 1996. A content analysis of evening news coverage of six TV stations indicated that the state-owned broadcast TV stations were far more likely than the privately owned cable TV stations to give greater amount coverage and soundbites to the ruling party presidential and vice presidential candidates, using the ruling party officials as prince- pal news sources and contain more news favorable to the ruling party candidates than to other candidates.
Abstract
This paper examines how newspapers reported the campaign and candidates during the 2000 Presidential Election in Taiwan. Results of this study showed that state-owned newspapers were far more likely than privately owned newspapers to give greater coverage to the ruling party candidate, to use ruling party officials as news source, and to offer more news coverage favorable to the ruling party candidate than to other candidates.
Abstract
This study explores the relationship between media use and voters' campaign issue knowledge and internal political efficacy. A telephone survey of one thousand voters in Taiwan was conducted to explore this research question. Results indicated that exposure to newspapers and attention to TV news led to enhanced campaign issue knowledge. Moreover, attention to polling news and exposure to televised forums were also significant predictors of voters' campaign issue knowledge. Additionally, the more attention voters paid to TV news, the more useful they perceived TV news to be. Contrary to expectations, media use did not contribute significant variance of voters' internal political efficacy.
Abstract
This paper examines how major newspapers reported the campaign and candidates during the 2004 Presidential election in Taiwan. This study is based on a content analysis of presidential stories of four largest newspapers-the China Times, the United Daily News, the Liberty Times, and the Apple Daily. Results of this study showed that the Liberty Times was far more likely than the other three newspapers to give greater coverage to the ruling party candidates, to use pan blue officials as news sources, and to offer more news coverage favorable to the ruling party candidates than to other candidates.
Abstract
This study examines how Taiwan Television Enterprise reported the campaign and candidates during the 1996, 2000, 2004, and 2008 presidential elections in Taiwan. A content analysis of evening election news of the television company indicated that there were significant quantity bias, source bias, and presentation bias in its coverage of the first three presidential election campaigns. However, the television company was more balanced in its coverage of the 2008 presidential campaign. An in-depth interview of 10 reporters of the television company indicated that ownership structure has direct or indirect influence on election coverage of the television company. The change of ownership of the television company in 2007 has contributed to the achievement of more balanced media coverage in the 2008 presidential election.
