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Abstract
This paper is a case study aimed at exploring the dynamic process of electoral campaign in the 1995 election for Legislator in the South District（2nd District）of Taipei City. After reviewing relevant litera-ture, this paper constructs a research framework for the analysis of candidate's campaign strategies. Several factors are of special import-ance that influencing the designing a candidate's campaign strategies: electoral system, the political party, the candidate, the electorate, and the special events in election process. In addition, this paper also discusses the effects of "allocation of votes", one feature under current single-nontransferable-vote（SNTV） system and suggests that the strategy of "allocation of votes" will not work without certain contribu-ting factors. Among those contributing factors, the interaction among political party, candidates, and the electorate plays a key role facilitating one party's optimization of its share of seats corresponding to its popular votes received.
Abstract
This article examines the effects of electoral competition on voter turnout conditional on the number of co-partisan candidates and incumbent reelection rates. Utilizing the advantages of SNTV-MMD systems such as the variations in the number of co-partisan candidates and incumbent reelection rates across districts, we conduct a data analysis of 486 districts of local councilors in Taiwan from 2005 to 2014, which are time-series crosssectional data. We analyze the data by employing multilevel beta regression models and the results show that, when the number of co-partisan candidates or incumbent reelection rates are relatively high, strong electoral competition significantly fosters voter turnout. The results have important implications for the effects of SNTV-MMD systems on voter turnout.
