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Abstract

Cognitive madisoniansim is crucial in political situations. It is not only an important value of democratic societies, but also a factor in explaining split-ticket voting. With the increase of minor parties and candidates, the media believe that Taiwan’s 2016 general elections have shown the most fierce split-ticket voting. It is worth mentioning that we shall not ignore the issue of endogeneity caused by partisanship when discussing the relationship between cognitive madisoniansim and split-ticket voting. Based on the panel data of TEDS2016, this study aims to recategorize the cognitive madisoniansim of the respondents and resolve the issue of endogeneity by applying a generalized structural equation model (GSEM). By doing so, we aim to examine the relationship between cognitive madisoniansim and splitticket voting.
The findings show that the public’s cognitive madisoniansim was indeed affected by party preference. DPP supporters have tended to support cognitive madisoniansim in the past. However, they stopped supporting it once the DDP took over the government. The KMT showed the opposite situation. They had been against cognitive madisoniansim in the past. When they began losing elections, they started to support it. Regarding voting decisions, cognitive madsoniansim has positive effects on people’s decisions about straight-ticket voting or split-ticket voting. Nevertheless, most voters who cast straight-ticket voting for the DPP are those who stopped supporting or constantly supported cognitive madisoniansim. These two groups of voters both prefer the DDP. This result indicates that the effect of voters’ cognitive madisoniansim on their voting behaviors still reflects their party preference. The above-mentioned issues present the endogeneity issue derived by explaining the split-ticket voting behaviors by cognitive madisoniansim and the inevitability of GSEM methods. We suggest that researchers not ignore the effect of party preference as they examine the relationship between cognitive madisoniansim and split-ticket voting.

Keywords

cognitive madisonianism
split-ticket voting
endogeneity
GSEM
party preference

Abstract

The purpose of this research is to examine how the issue Taiwan independence versus unification with the Mainland (hereinafter the TI-UM issue) affects Taiwan's politics through elections in the 1990s. To achieve this purpose, this article deals with three major issues. The first is to show how the TI-UM issue emerges and evolves in Taiwan's political arena. The second is to show how voters' position on the TI-UM issue affects their voting behavior, and how these effects differ across different elections. The third is to show what the determinants are and how the determinants affect voters' position on the TI-UM issue. This research focuses on five elections across different periods of time. They are gubernatorial and mayoral elections in 1994, legislator's elections in 1995 and 1998, and presidential elections in 1996 and 2000. The data used in this research are the post-election face-to-face interviews conducted by the Election Study Center in National Chengchi University.

Keywords

the issue Taiwan independence versus unification with the Mainland
party preference
political generation
ethnic identification
voting behavior

Abstract

In the study of public opinion and mass political attitudes, there are many research subjects which focus on the study of the nature of mass political ideology and the ideological interpretation of voting choice. In this paper, we use the survey data of Taiwan Presidential Election in 2000, to explore the ideological differences between the Blue and the Green. We want to know whether or not the Taiwan's electorate holds political ideologies? Is there a logical coherence or consistency in the mass attitudes toward issues? And, do the electors vote ideologically? By Left-right self-placement, this study finds that there are 48.37% responses who hold political ideologies and think of political affairs in term of Left-right political spectrum. There are obvious ideological differences between the Blue and the Green. More importantly, voters' political ideologies not only affect their party preference and issue position, but are also a factor in voting decision. Therefore, except for the party voting model, the candidate-oriented voting model, and the issue voting model, we perhaps should pay attention to the ideological voting model, too.

Keywords

political ideology
Left-right political spectrum
party preference
political issues
voting choice
ideological voting

Abstract

This research utilizes the 2004-2008 panel data to examine the stability and change of party identification among Taiwanese voters. Several findings are worth highlighting: First, individuals' present party identification is affected by previous party identification, as well as evaluations on the parties and political elites, and issue positions. This shows that party identification of Taiwanese voters is affected by both forces of stability and change. Second, the effect of the previous party identification on the present party identification is different across generations: it is the largest on the first generation, the second on the second generation, and the smallest on the third generation. Third, 61.3 percent of voters continue their party identification. For those who change their party identification, most of them are from a small party to a large party. Also noteworthy is when they change their party identification, they change according to the blue-green boundary. Therefore, I argue that the blue-green dimension, or the KMT-DPP dimension, based on the ethnic groups and independence-unification issue, is the target of party identification. This is based on experiences of political socialization when voters first entered into the political arena. Furthermore, this blue-green dimension is possibly reinforced by the new electoral system. Therefore, under the circumstance that the electoral system stabilizes and no new issue emerges, the party identification of Taiwanese voters helps to shape a two party system.

Keywords

party identification
party preference
party system
panel data
political generations