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Home Issues Backissues Volume 31, No.1 A Study on the Relationship of Voters' Party Inclinations and Candidates' Crisis Response Strategies

A Study on the Relationship of Voters' Party Inclinations and Candidates' Crisis Response Strategies

Hui-Chung Yao, Rui-Xiang Wang, and Hao-Wei Kao
2011 / 05
Volume 18, No.1

pp.35-61
10.6612/tjes.2011.18.01.35-61
Paper

Abstract

Most crisis communication literature did not distinguish the communicaion effect between different publics. This article explored the effects of response strategies of voters with different party identifications, using content analysis and survey. Cases were selected from the mayoral elections of Taipei and Kaohsiung, 2006. We found (1)the crisis communication strategies of political campaigns are different from strategies of business corporates, (2)no strategies can earn the agreements of adversary's supporter, (3)the candidates' communication effects on independent voters determines the margin of the campaigns, (4)independent voters' perceived evidences and disgust to crisis incidents affect the success of candidates' image repair.

Keywords

crisis communication

crisis response strategy

image repairing effect

party inclinations