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Home Issues Backissues Volume 31, No.1 Electoral System, Electoral Competition, and Electoral Strategies: A Case Study of Electoral Strategies of the 1995 Election for Legislator in the South District in Taipei City

Electoral System, Electoral Competition, and Electoral Strategies: A Case Study of Electoral Strategies of the 1995 Election for Legislator in the South District in Taipei City

Ching-Hsin Yu
1996 / 05
Volume 3, No.1

pp.137-177
Paper

Abstract

This paper is a case study aimed at exploring the dynamic process of electoral campaign in the 1995 election for Legislator in the South District（2nd District）of Taipei City. After reviewing relevant litera-ture, this paper constructs a research framework for the analysis of candidate's campaign strategies. Several factors are of special import-ance that influencing the designing a candidate's campaign strategies: electoral system, the political party, the candidate, the electorate, and the special events in election process. In addition, this paper also discusses the effects of "allocation of votes", one feature under current single-nontransferable-vote（SNTV） system and suggests that the strategy of "allocation of votes" will not work without certain contribu-ting factors. Among those contributing factors, the interaction among political party, candidates, and the electorate plays a key role facilitating one party's optimization of its share of seats corresponding to its popular votes received.

Keywords

Electoral system

Electoral competition

Electoral strategies

Allocation of votes