Journal of Electoral Studies

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Who Vote Lee Teng-hui in Presidential Election?

Yih-shing Liaw
1996 / 11
Volume 3, No.2

pp.187-210
Paper

Abstract

This paper wants to know who is Lee's votary and examines the importance of candidate image, party identity, candidate's ability in the presidential election of 1996.The result indicated that Lee's main votaries are older, low school record and live in rural. Furthermore, candidate image turned out to be the most import ant factor in determining vote-choice. Party identity and candidate's ability ranked the next. In the Logit Model, Category of candidate images inclined to Lee Teng-hui and candidate images inclined to Lin Yang-kang had the most prominent contribution. Category of party identity trend to KMT and party identity trend to NP ranked the next. The result accord with social fact that voters of NP have strong anti-Lee complex, otherwise some DPP's followers have Lee Teng-hui complex.

Keywords

Presidential election

Candidate images

Party identity

Lee Teng-hui complex

Nation identity

Candidate ability

Ethnic consciousness